Woollam Preserve Master Plan

Parks
Written By Chelsie Wyse
 

OCBA was retained by the Kalamazoo County Parks Department to develop a master plan for the County’s newest park, the Arthur E. & Mildred H. Woollam Nature Preserve. The Preserve’s 200 acres encompass Bass Lake and Scouter’s Pond, surrounded by native forests in which diverse flora and fauna thrive, all within a Conservation Easement.

OCBA worked closely with the County and stakeholders to create a plan enabling the park to be opened for public use, protect the natural features, and provide facilities/recreation. Two public input sessions and meetings with 10 different focus groups were held.

The resulting plan offers extensive trail loops of varying lengths, picnic pavilions, bathrooms, parking areas, and nature play areas. Kayaks and paddleboards will be available to rent, and picnicking and fishing along the shore of Bass Lake will be offered. A bird blind will give hikers a view of the heron rookery in Scouter’s Pond. And several cabins from the former Boy Scout camp are being retained to offer youth programming opportunities.

 

SERVICES PROVIDED

  • Master Planning

  • Community Engagement

YEAR COMPLETED

2023

Chelsie Wyse

I’m Chelsie Wyse, Founder of TACT Marketing Strategy, where we turn marketing chaos into business growth and messaging clarity.

With over 15 years in the advertising industry, I specialize in growth marketing—building strategies, campaigns, and brands that drive visibility, engagement, and revenue.

My expertise spans brand development, CRM improvement strategy, systems development, creative partnership management, and content creation and deployment; all grounded in a deep understanding of client experience and small business ownership.

I believe marketing should be intentional, measurable, and aligned with genuine business objectives. Every project I lead is designed to create lasting impact and support sustained business growth.

https://get-intact.com
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